Merchant Services

Cookie

Cookies and Tracking Technologies

At MerchantServices.ltd, we use cookies and similar tracking technologies to enhance your user experience and gather essential information about how our website and services are accessed and utilized. This section explains what cookies are, how we use them, and how you can manage or control them to suit your preferences

1. What Are Cookies?

Cookies are small data files placed on your device (computer, mobile phone, tablet, etc.) when you visit a website. They are designed to store information, such as your preferences, actions, or browsing behavior, to improve your browsing experience. Cookies enable websites to remember your device and offer personalized content and functionality. Cookies can be persistent (remaining on your device for a set period) or session-based (deleted once you close your browser).

In addition to cookies, we may use other tracking technologies such as web beacons, pixels, and JavaScript to collect data about your interactions with our website.

2. Types of Cookies We Use

2.1. Essential Cookies

These cookies are necessary for the proper functioning of our website and to provide services you have requested. They help with tasks such as logging into your account, completing transactions, and maintaining the security of your account. Without these cookies, certain parts of our website may not work correctly.

Examples of use:

  • Enabling basic functionalities like logging in and accessing secure areas of the website.
  • Storing information about your session to ensure your actions are remembered across pages (e.g., items in a shopping cart).

2.2. Performance and Analytics Cookies

Performance cookies allow us to track the behavior of visitors on our website to understand how they use it and help us improve the overall user experience. These cookies do not collect any personally identifiable information but provide us with insights into site traffic, user engagement, and overall performance.

Examples of use:

  • Collecting information about how users navigate through the website (e.g., which pages are visited most).
  • Analyzing trends, patterns, and preferences to improve website content, layout, and functionality.

2.3. Functional Cookies

Functional cookies are used to enhance your experience on our website by remembering your preferences and personal settings. These cookies enable us to provide personalized features and ensure that the website works in a way that suits your individual preferences.

Examples of use:

  • Remembering your language preferences, region, or display settings.
  • Retaining previously selected options for easier navigation on your next visit.

2.4. Advertising and Targeting Cookies

Advertising cookies are used to deliver tailored advertisements to you based on your interests. These cookies track your browsing behavior and allow us to display relevant ads, either on our site or across other websites you visit. While these cookies do not collect personal information such as your name or contact details, they collect anonymous data about your browsing activities to help us present ads that are relevant to you.

Examples of use:

  • Displaying personalized advertisements based on your browsing history and interests.
  • Measuring the effectiveness of advertising campaigns and analyzing user interaction with ads.

2.5. Social Media Cookies

These cookies allow you to interact with third-party social media platforms, such as Facebook, Twitter, or LinkedIn. They enable features such as sharing content directly to social media, liking or commenting on our posts, or tracking social media engagement. Social media cookies may also be used to deliver targeted advertising through these platforms.

3. How We Use Cookies

We use cookies to improve your experience on MerchantServices.ltd, tailor our services, and optimize website performance. Below are the key ways we use cookies:

  • To Improve User Experience: By remembering your preferences, login details, and previous actions, we enhance your experience on our site, making it faster and more personalized.

  • To Optimize Website Performance: We collect usage statistics to understand how visitors interact with the site and identify areas that need improvement. This allows us to fine-tune our website for better performance.

  • To Deliver Relevant Content and Ads: By tracking your browsing activity, we deliver content and advertisements that match your interests, ensuring that you see more relevant and useful information.

  • To Maintain Security: Cookies help us safeguard your account by remembering your preferences and preventing unauthorized access. They also assist in fraud detection by monitoring suspicious activity.
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